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Big Brother Brasil: The Unforgettable Branding Playground
In the realm of Brazilian television, one show has consistently stood out as a marketing marvel—Big Brother Brasil. This reality TV...

Thiago Carneiro
Jan 26, 20242 min read


Elevating Social Media: The AI Advantage
In the ever-evolving world of social media, one thing remains crystal clear: artificial intelligence (AI) is driving a significant...

Thiago Carneiro
Jan 25, 20242 min read


Bridging the Gap: Mastering the Symbiosis of Digital PR and Traditional Strategies
In the ever-evolving domain of public relations, the dichotomy between digital PR and traditional strategies has become less of a divide...

Thiago Carneiro
Jan 22, 20243 min read


The Strategic Move Behind Netflix and Burger King's Brazilian Alliance
In a move that exemplifies a smart strategic manoeuvre and cultural insight, Netflix and Burger King have joined forces in Brazil,...

Christopher Suttenfield
Jan 20, 20242 min read


The Alaska Airlines 737-9 MAX Blowout is a Masterclass in Crisis Communications
On January 5th, 2024, Alaska Airlines Flight 1282 lost a mid-cabin door plug shortly after takeoff from Portland, Oregon. This caused...

Christopher Suttenfield
Jan 8, 20242 min read
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