Christopher Suttenfield
You Want to Put That Pistachio Where?
How Social Media Drove Brazil Nuts for Pistachios If you’ve ever wanted to try ultra-processed pistachio cream on a pizza, 2024 is your...
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Christopher Suttenfield
Sep 232 min read
“God Forbid a Woman CEO” how Tallis Gomes Learned the Hard Way that Not All Publicity is Good Publicity
Founder of Easy Taxi and casual misogynist Tallis Gomes is learning the hard way that not all publicity is good publicity. On September...
Christopher Suttenfield
May 13 min read
The Impact of Experiential Marketing in Public Relations
In the ever-evolving landscape of public relations , brands continuously seek innovative ways to connect with their audiences, enhance...
Christopher Suttenfield
Apr 293 min read
The Resurgence of Longer Videos on Social Media: Strategy and Impact
In recent years, the landscape of social media content has been dominated by short-form videos, primarily driven by the rapid rise of...
Thiago Carneiro
Apr 232 min read
Maximizing Brand Visibility: The Synergy of Event Management and Public Relations
Public relations and event management are two sides of the same coin, each playing a pivotal role in enhancing brand visibility and...
Thiago Carneiro
Feb 72 min read
Lessons in Brand Crisis Management: Case Studies from KFC, Samsung, and Bud Light
In the world of marketing and communications, brand crisis management remains a pivotal area of focus. For professionals and executives...
Thiago Carneiro
Feb 27 min read
Amplifying Your Brand in LATAM Markets with Integrated Marketing Communications
In an era where global brands strive to connect with diverse audiences, the Latin American (LATAM) markets have emerged as a dynamic and...
Thiago Carneiro
Jan 312 min read
Maximizing Your Influence: The Critical Role of ROI in Influencer Marketing Strategies
Influencer marketing has emerged as a powerful tool for brands looking to amplify their reach and resonate with their target audience....
Christopher Suttenfield
Jan 293 min read
The Power of ESG Positive Practices: Boosting Your Company's Reputation
Reputation is everything. It's not just about profits and products anymore; it's about how your company impacts the world. This shift in...
Thiago Carneiro
Jan 262 min read
Big Brother Brasil: The Unforgettable Branding Playground
In the realm of Brazilian television, one show has consistently stood out as a marketing marvel—Big Brother Brasil. This reality TV...
Thiago Carneiro
Jan 252 min read
Elevating Social Media: The AI Advantage
In the ever-evolving world of social media, one thing remains crystal clear: artificial intelligence (AI) is driving a significant...
Thiago Carneiro
Jan 223 min read
Bridging the Gap: Mastering the Symbiosis of Digital PR and Traditional Strategies
In the ever-evolving domain of public relations, the dichotomy between digital PR and traditional strategies has become less of a divide...
Christopher Suttenfield
Jan 202 min read
The Strategic Move Behind Netflix and Burger King's Brazilian Alliance
In a move that exemplifies a smart strategic manoeuvre and cultural insight, Netflix and Burger King have joined forces in Brazil,...
Christopher Suttenfield
Jan 82 min read
The Alaska Airlines 737-9 MAX Blowout is a Masterclass in Crisis Communications
On January 5th, 2024, Alaska Airlines Flight 1282 lost a mid-cabin door plug shortly after takeoff from Portland, Oregon. This caused...
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