If you are a Marketing Director defining your Marketing Strategy in Latin America for Q1 in 2026, you might be tempted to simply copy and paste your 2025 plan. That would be a mistake. The region has moved on. The tactics that drove growth in Brazil, Mexico, and Colombia last year are now the baseline. To win market share this year, you need to adapt to a landscape defined by stricter regulations, algorithm changes, and a demand for hyper-local experiences. At The New Standar

If you are searching for Digital PR Agencies in 2026, you likely already know that the old way of doing public relations is dead. For decades, PR agencies in Brazil and Latin America handed clients binders full of press clippings. They relied on "Advertising Value Equivalency" (AVE) to prove their worth. It looked good in a boardroom, but it rarely moved the needle on revenue. Today, Marketing Directors demand more. They want measurable traffic, higher search rankings, and do

If you are looking for Fintech PR solutions in Latin America for 2026, you have likely realized that the traditional global playbook is broken. Analysing the search data for 2025, it's clear that everyone is looking for the same thing: a generic "Influencer Agency." But if you are a Marketing Director for a Fintech, Crypto, or B2B SaaS company expanding into Brazil or Mexico, you don't need a viral dance on TikTok; you need trust. In this region, where financial regulations a

If you are expanding your business into this region in 2026, the first item on your checklist is likely finding a partner to tell your story. But typing PR Agency in Latin America into a search engine yields thousands of results. These range from massive global conglomerates to small boutique shops. How do you filter through the noise? The landscape has shifted. The days of hiring a "LatAm Hub" in Miami to manage reputation in Montevideo are over. In 2026, success requires a

When a reputational threat looms, the speed and precision of your response define your future. PR crisis management is not just about writing press releases; it is about preserving the trust you have spent years building. In the volatile and hyper-connected Brazilian market, where social media sentiment can shift in minutes, choosing the right partner is the most critical business decision you will make this quarter. Quick Answer: How to Choose a PR Crisis Management Firm in

Brazil is a digital powerhouse. It has one of the highest social media usage rates on the planet, making it a goldmine for companies ready to expand. With a population that spends more time on social media than almost any other country, it has become a goldmine for international brands. However, the Brazilian digital landscape is complex. It runs on WhatsApp, thrives on TikTok, and demands a level of authenticity that standard global campaigns often miss. Finding the right so

Choosing the right public relations agency in Brazil can make the difference between a brand that simply appears and one that truly stands out. In Brazil’s competitive landscape, some agencies have established themselves as benchmarks in strategic PR, digital communication, and international presence. In this article, we present the top 5 PR agencies in Brazil, highlighting The New Standard — a specialist in integrated communication across Latin America. Discover their specia

Expanding into new markets is a natural step for growing brands. However, gaining relevance in different countries requires much more...

Brazil’s social media is booming, with the country ranking third in the world as the most online population. Think high level energy,...

Why Carnival Isn’t Just Confetti and Caipirinhas Carnival in Brazil isn’t just a party. It’s a cultural obsession that takes over the...

In December 2024, an ordinary flight turned into the unexpected launchpad for Jeniffer Castro’s internet stardom. The drama began when...

How Social Media Drove Brazil Nuts for Pistachios If you’ve ever wanted to try ultra-processed pistachio cream on a pizza, 2024 is your...

Founder of Easy Taxi and casual misogynist Tallis Gomes is learning the hard way that not all publicity is good publicity. On September...

In the ever-evolving landscape of public relations , brands continuously seek innovative ways to connect with their audiences, enhance...

In recent years, the landscape of social media content has been dominated by short-form videos, primarily driven by the rapid rise of...

Public relations and event management are two sides of the same coin, each playing a pivotal role in enhancing brand visibility and...

In the world of marketing and communications, brand crisis management remains a pivotal area of focus. For professionals and executives...

In an era where global brands strive to connect with diverse audiences, the Latin American (LATAM) markets have emerged as a dynamic and...

Influencer marketing has emerged as a powerful tool for brands looking to amplify their reach and resonate with their target audience....

Reputation is everything. It's not just about profits and products anymore; it's about how your company impacts the world. This shift in...