Christopher Suttenfield
The Impact of Experiential Marketing in Public Relations
In the ever-evolving landscape of public relations , brands continuously seek innovative ways to connect with their audiences, enhance...
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Christopher Suttenfield
- Apr 29
- 3 min
The Resurgence of Longer Videos on Social Media: Strategy and Impact
In recent years, the landscape of social media content has been dominated by short-form videos, primarily driven by the rapid rise of...
Thiago Carneiro
- Apr 23
- 2 min
Maximizing Brand Visibility: The Synergy of Event Management and Public Relations
Public relations and event management are two sides of the same coin, each playing a pivotal role in enhancing brand visibility and...
Thiago Carneiro
- Feb 7
- 2 min
Lessons in Brand Crisis Management: Case Studies from KFC, Samsung, and Bud Light
In the world of marketing and communications, brand crisis management remains a pivotal area of focus. For professionals and executives...
Thiago Carneiro
- Feb 2
- 7 min
Amplifying Your Brand in LATAM Markets with Integrated Marketing Communications
In an era where global brands strive to connect with diverse audiences, the Latin American (LATAM) markets have emerged as a dynamic and...
Thiago Carneiro
- Jan 31
- 2 min
Maximizing Your Influence: The Critical Role of ROI in Influencer Marketing Strategies
Influencer marketing has emerged as a powerful tool for brands looking to amplify their reach and resonate with their target audience....
Christopher Suttenfield
- Jan 29
- 3 min
The Power of ESG Positive Practices: Boosting Your Company's Reputation
Reputation is everything. It's not just about profits and products anymore; it's about how your company impacts the world. This shift in...
Thiago Carneiro
- Jan 26
- 2 min
Big Brother Brasil: The Unforgettable Branding Playground
In the realm of Brazilian television, one show has consistently stood out as a marketing marvel—Big Brother Brasil. This reality TV...
Thiago Carneiro
- Jan 25
- 2 min
Elevating Social Media: The AI Advantage
In the ever-evolving world of social media, one thing remains crystal clear: artificial intelligence (AI) is driving a significant...
Thiago Carneiro
- Jan 22
- 3 min
Bridging the Gap: Mastering the Symbiosis of Digital PR and Traditional Strategies
In the ever-evolving domain of public relations, the dichotomy between digital PR and traditional strategies has become less of a divide...
Christopher Suttenfield
- Jan 20
- 2 min
The Strategic Move Behind Netflix and Burger King's Brazilian Alliance
In a move that exemplifies a smart strategic manoeuvre and cultural insight, Netflix and Burger King have joined forces in Brazil,...
Christopher Suttenfield
- Jan 8
- 2 min
The Alaska Airlines 737-9 MAX Blowout is a Masterclass in Crisis Communications
On January 5th, 2024, Alaska Airlines Flight 1282 lost a mid-cabin door plug shortly after takeoff from Portland, Oregon. This caused...
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