Top 5 Public Relations Agencies in Brazil

Choosing the right public relations agency can make the difference between a brand that simply appears and one that truly stands out. In Brazil’s competitive landscape, some agencies have established themselves as benchmarks in strategic PR, digital communication, and international presence. In this article, we present the top 5 PR agencies in Brazil, highlighting The New Standard — a specialist in integrated communication across Latin America. Discover their specialties, key differentiators, and why they are among the most recommended in the market.

1. The New Standard

Specialized in PR for global brands in Latin America, The New Standard develops integrated communication strategies covering Public Relations, Brand Activations, Social Media, Crisis Management, Media Training, Influencer Partnerships, and Events. With a presence in 8 countries and clients like Seequent, the agency stands out for its always-on approach (365 days, Always On) and for delivering real, measurable impact in local markets.

2. FSB Comunicação

One of Brazil’s largest and most traditional agencies, with a strong presence in corporate communication, image management, and crisis response. Based in Rio de Janeiro, it frequently ranks among the top agencies in revenue and influence.

3. In Press Porter Novelli

Operating since 1988, it is known for its expertise in PR and integrated digital strategies. The agency has a broad portfolio of national and global clients and is consistently featured in Clutch rankings.

4. LatAm Intersect PR

An agency with a clear focus on communication for the Latin American market, offering PR, digital strategy, content marketing, and influencer services. It specializes in regional work and custom solutions for international brands.

5. Grupo Máquina PR

Founded in 1995, with around 280 employees and offices in São Paulo, Rio de Janeiro, and Brasília. It is a pioneer in media measurement methodology and recognized in the Mega Brasil Yearbook.