The Best Marketing Influencer Agency in Brazil: Top 5 List (2025)
- Christopher Suttenfield
- 3 days ago
- 4 min read
Updated: 1 day ago
Brazil is a digital powerhouse. It has one of the highest social media usage rates on the planet, making it a goldmine for companies ready to expand. With a population that spends more time on social media than almost any other country, it has become a goldmine for international brands. However, the Brazilian digital landscape is complex. It runs on WhatsApp, thrives on TikTok, and demands a level of authenticity that standard global campaigns often miss.
Finding the right social media influencer marketing agency is the difference between a vanity metric and a profitable campaign. You need a partner who can bridge the gap between creative storytelling and your bottom line.
To help you navigate this landscape, we curated a list of the top agencies operating in Brazil in 2025. These partners can help you elevate your influencer marketing instagram strategies and secure real market share.
How to Choose an Agency for Social Media Influencers
Before diving into the list, it is crucial to define what "best" means. In 2025, a dedicated social influencer agency does more than just send DMs to creators.
When evaluating partners for this list, we looked at three critical factors:
Strategic Integration: Does the agency connect influencer marketing for brands with wider business goals like PR and Reputation Management?
Creator Vetting: Do they rely on vanity metrics, or do they find engagement influencers who actually drive action?
Risk Management: Brazil is a fast-paced market. The best agencies protect your brand safety while pushing boundaries.
1. The New Standard (TNS): Strategy First
Best For: Strategic Growth, PR Integration, and High-End Brand Positioning.
When you are looking for a marketing influencer agency that connects international vision with flawless local execution, The New Standard is in a category of its own.
Most agencies treat influencers like a simple distribution channel. We don't. TNS approaches your campaign as a vital piece of your wider communication ecosystem. We cultivate strategic partnerships with trusted voices that align perfectly with your brand authority.
We are not just a social influencer marketing agency. We are a full-service strategic partner. Our team integrates influencer outreach with robust Public Relations and crisis communication strategies. Whether you are launching a product in São Paulo or managing brand reputation across Latin America, we ensure every creator interaction contributes to long-term loyalty.
Key Services:
Strategic Influencer Partnerships
Full-Service Public Relations & Crisis Comms
Digital & Traditional Brand Presence
Market Expansion Strategy
2. Spark: For Scaling Influencer Marketing on Instagram
Best For: High Volume Tactics.
Spark is a well-known name in the Brazilian market. They are often the go-to choice for companies that need massive scale above all else. As a specialized social media influencer agency, they rely heavily on data to identify creators for broad reach.
Their methodology treats influencers somewhat like media assets. If you need to run a high-volume campaign where the primary goal is simply getting as many eyeballs as possible, Spark has the engine to execute these large-scale activations efficiently.
3. MField: Connecting with Popular Social Media Influencers
Best For: Creative Squads.
If your focus is strictly on the artistic side of content, MField is a solid option. They position themselves as a connector between brands and the creator economy. Their main strength is focusing on the artistic output of the talent they manage.
MField is known for building "squads"—groups of creators who work together to tell a story. For brands specifically looking for an agency for social media influencers that prioritizes the creative freedom of the talent, MField offers a dynamic, albeit niche, solution.
4. Squid (by Wake): Automated Social Media Influencer Marketing
Best For: Tech-Driven Solutions.
Squid started as a technology tool and has grown into a hybrid platform. Their DNA is rooted in automation and software. This makes them a logical choice for brands that want to manage engagement influencers at a micro-level without much hands-on guidance.
If your strategy involves managing hundreds of smaller creators and you prefer a dashboard over a relationship, Squid’s tools can help streamline that process. They are an influencer marketing platform first and an agency second.
5. Map Brasil: Diversity and Engagement Influencers
Best For: Diversity & Casting.
Map Brasil operates differently from a typical social influencer agency. They are closer to a traditional talent management firm. They represent some culturally significant names in Brazilian media and have a strong reputation for diversity.
If your campaign requires a specific celebrity face or you want to align with diverse cultural voices, Map Brasil is a gateway to that specific tier of talent. They are less focused on corporate marketing strategy and more focused on providing access to high-profile personalities and popular social media influencers.
Summary: Which Agency is Right for You?
The definition of a marketing influencer agency has changed. In 2025, you need more than just a list of names. You need a partner who understands how to weave social proof into a narrative that drives revenue.
Choose Spark if you need mass awareness and high-volume data.
Choose Squid if you want to automate micro-influencers.
Choose The New Standard if you need a strategic partner to manage your reputation, integrate PR, and drive sustainable growth in Brazil.
Comments